Color combinations

Color combination is important to a web site’s look and feel because they can impose tone and mood. Color choices can convey the personality of a site, and thus its sponsoring organization, as serious, playful, trendy, conservative, creative, studious or authoritative, for example. Certain color combination can also make a site easier - or more difficult - to read and view. Following are some examples of popular color combination for web sites:

• Gray and white (e.g. www.w3schools.com)
• Blue and orange (e.g. current live Habitat for humanity site, www.habit.org)
• Blue and white (www.microsoft.com)

Once a color scheme is chosen, most sites use lighter shades of chosen colors for background. A lighter background acts as a foil (i.e. contrast) to the foreground text and images, making the site appear more polished and professional.

This entry was posted on Sunday, March 15th, 2009 at 11:55 am and is filed under Web Design Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.